A millennial mom is smart, technology savvy and does not succumb to societal norms. Born during the 1980s to late 1990s, this is a generation of moms who have grown along with the rise of technology. They also have the unique challenge or raising kids completely immersed in the digital age.
Here are the 5 signs that you are a millennial mom
There is an app for that?!
If there is an app that can make your life easier, you have it. You use Ubereats for your takeout dinners, you use takealot to purchase anything from formula, nappies, kids toys and you book family vacays on Airbnb.
Brands and products who have managed to “integrate digitization and mobility” and can make life easier for millennial moms will be highly valued, see article from DigiDay.
Are you smarter than a millennial mom?
You are educated and comfortable researching a variety of topics online pertaining to your kids. Millennial moms are more educated than any other generation of moms, and they use this to the advantage of their families.
They said what?!
You don’t move on a brand purchase, until you have found their online presence. You also ask your close friends and colleagues for advice on purchases and you freely share reviews too.
36% of millennials moms do not trust marketing campaigns, and rather want to read unbiased reviews or chat to friends.
Do not label my parenting style
As millennial mom, you have different sides to your personality and your parenting style is reflective of this. Thus, you may be a combination of a home maker, fashionista, cook, bread winner and a working mom.
The one common thread about millennial moms is their focus on their children. Check out this article by Weber Shanwick where the diverse parenting styles of a millennial mom are discussed. This is a dilemma for brands and products who cannot ‘pin point’ marketing to millennial moms.
More than just a mom
You need to be able to express your whole self, whether that is through personal hobbies or just “me time”. Your role as a mom is only one aspect of who you are, albeit a very important one there are other sides to you.
Being a millennial mom to me is about individuality and being able to comfortably express myself . I have a traditional role in our family sometimes, but I am also independent and driven by my own aspirations.
There you have it! Tell me in the comments, what makes you a unique millennial mom?